Startups: Stop Romanticizing Your Brand and Tailor it for Early Adoptersby@taboca

Startups: Stop Romanticizing Your Brand and Tailor it for Early Adopters

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Watch out if you judge an inferior brand of a start-up. Although founders are not branding experts, what is apparently a poor start-up brand might have had a strong appeal with their audiences.

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@taboca

Marcio S Galli

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