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Everyone who puts in a lot for the business deserves to get a piece of the cake in the business. But in case you are beginning to freak out about who gets what in the company, this article is here to help you. There are four groups of people who may get a part of the startup equity including: Co-Founders, Advisors, employees, advisors and investors. If you want a startup to run smoothly and successfully without any fallout, the best way is to have open conversations about all the terms and what can change in the future.