Too Long; Didn't Read
As of Wednesday, 118,000 people in 114 countries have contracted the coronavirus and nearly 4,300 people have died. Now, more than ever, branding is crucial, so how do you go about communicating your brand during a pandemic? From a media relations perspective, companies may assume that this pandemic has nothing to do with them. That’s because, if your customer cares about something, then your company should too. Here are some things to think about: How will you communicate with your customers on social media? Can you position your brand favorably?