Whether it’s clothes, perfume, or a mattress, those who purchase from a physical business location will likely only see its exterior once in a while. As soon as they leave, their images of the place may be gone forever.
So how do you remain in your customers' minds?
You get them to start following your social media accounts. Congrats are in order once you do as social media is the best way to get your customers' attention!
Social Media Presence is a powerful tool that implements your brand voice into the everyday reality of your customers and potential customers.
If you entertain them well, they will follow you, repost your content, tag you, and/or recommend you to their friends.
Social Media is not only about initial sales. It’s also about Lifetime Value (LTV). In addition, brand loyalty and community building are two main areas of focus. So, my advice is – never forget to invite your current customers to join your social networks!
Your customers already love you, so the cost of follower acquisition is low. Know that the value of that action could be unexpectedly high. Your customers don’t necessarily know that you have one or more social media accounts, even if they know you and buy from you all the time. So do not hesitate to invite them to follow your business’ social media pages!
You can send emails with the links to your social media accounts included. You can also ask customers who come to your offline stores or offices to follow you. Be sure to explain to them why they should follow you. Try setting up Social-Only special offers, sending customers valuable information for free, or promising to post weekly news on the topic your customers are most interested in.
And don’t directly invite people to like your brand! It’s not about your name and your goods. Instead, it’s about the benefits they’ll receive when buying your products, including solving a particular problem.
Remember that you need to give people a good reason to stay with you. If you do, they will be happy to support your business again and again!
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