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There are four key steps to using social entrepreneurship in your business effectively. The platform and change that a company makes in the world affect how its customers, investors and media see it. Those who are social entrepreneurs are resourceful and innovative to maximize their impact on the world around them. Successful as a social entrepreneur involves being able to weave your initiatives and activism into the brand story you created for yourself. You want to demonstrate to your customers and investors your values and the planned efforts that are underway.