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Social Engineering Attacks [Infographic] Rakesh Soni is CEO of LoginRadius, a leading provider of cloud-based digital identity solutions. Social engineering is a cyberattack in which hackers trick unsuspecting users psychologically into making safety errors and giving up their sensitive details. The most prevalent and widely successful form of attack on social engineering is phishing. By email, chat, web ad, or website, the fraudster uses trickery and deception to force an individual or organization to reveal their PII and other valuables.