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Using animated videos is not just making the brand adorable, but it also incorporates 2D animation videos on a landing page and a promotional campaign that ultimately boosts conversion rates. The traditional animation styles have been known since the 1800s. The digital techniques in the 2D. animation process replace the traditional process and make the 2. animation explainer videos much more accessible, cost-effective and faster. 2D animated videos are one of the proven formats many brands use to introduce and build brand awareness.