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Following these six habits can help you consistently supply growth teams with high-quality, reliable information they need and avoid the pitfalls of messy, incomplete, and misleading data. These six habits will put your organization on the path to consistently reaping the benefits of high quality data. Adopt data-driven teams to make effective and timely decisions, they need to trust that the information at their disposal is accurate, complete, and up to date. The more complex customer journeys become, the more opportunities there are to collect data on users’ actions and behaviors.