Too Long; Didn't Read
Businesses send out text messages for many reasons: customer notifications, marketing, security alerts.
As businesses grow, messaging volumes tend to grow too. A solution that was cost-effective for a smaller business might not be the best fit for one that’s grown.
Most businesses send their first text messages via regular phone numbers. These long codes are inexpensive to lease. How inexpensive? To compare cost options, we used pricing from cloud communications provider Plivo’s SMS API platform.
With Plivo, each long code number costs only 50 cents a month. Per-message costs are also low — half a penny for each SMS message sent, and no charge for SMS messages received. (You can also use long codes for MMS messaging, which have different per-message charges.)