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SEVEN HUNDRED PER CENT.by@twain

SEVEN HUNDRED PER CENT.

by Mark TwainOctober 16th, 2023
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A Scientist out West has visited a bookseller—with intent to find fault with me—and has brought away the information that the price at which Mrs. Eddy sells Science and Health is not an unusually high one for the size and make of the book. That is true. But in the book-trade—that profit-devourer unknown to Mrs. Eddy's book—a three-dollar book that is made for thirty-five or forty cents in large editions is put at three dollars because the publisher has to pay author, middleman, and advertising, and if the price were much below three the profit accruing would not pay him fairly for his time and labor. At the same time, if he could get ten dollars for the book he would take it, and his morals would not fall under criticism. But if he were an inspired person commissioned by the Deity to receive and print and spread broadcast among sorrowing and suffering and poor men a precious message of healing and cheer and salvation, he would have to do as Bible Societies do—sell the book at a pinched margin above cost to such as could pay, and give it free to all that couldn't; and his name would be praised. But if he sold it at seven hundred per cent. profit and put the money in his pocket, his name would be mocked and derided. Just as Mrs. Eddy's is. And most justifiably, as it seems to me.
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SEVEN HUNDRED PER CENT.

A Scientist out West has visited a bookseller—with intent to find fault with me—and has brought away the information that the price at which Mrs. Eddy sells Science and Health is not an unusually high one for the size and make of the book. That is true. But in the book-trade—that profit-devourer unknown to Mrs. Eddy's book—a three-dollar book that is made for thirty-five or forty cents in large editions is put at three dollars because the publisher has to pay author, middleman, and advertising, and if the price were much below three the profit accruing would not pay him fairly for his time and labor. At the same time, if he could get ten dollars for the book he would take it, and his morals would not fall under criticism.


But if he were an inspired person commissioned by the Deity to receive and print and spread broadcast among sorrowing and suffering and poor men a precious message of healing and cheer and salvation, he would have to do as Bible Societies do—sell the book at a pinched margin above cost to such as could pay, and give it free to all that couldn't; and his name would be praised. But if he sold it at seven hundred per cent. profit and put the money in his pocket, his name would be mocked and derided. Just as Mrs. Eddy's is. And most justifiably, as it seems to me.


The complete Bible contains one million words. The New Testament by itself contains two hundred and forty thousand words.


My '84 edition of Science and Health contains one hundred and twenty thousand words—just half as many as the New Testament.


Science and Health has since been so inflated by later inspirations that the 1902 edition contains one hundred and eighty thousand words—not counting the thirty thousand at the back, devoted by Mrs. Eddy to advertising the book's healing abilities—and the inspiring continues right along.


If you have a book whose market is so sure and so great that you can give a printer an everlasting order for thirty or forty or fifty thousand copies a year he will furnish them at a cheap rate, because whenever there is a slack time in his press-room and bindery he can fill the idle intervals on your book and be making something instead of losing. That is the kind of contract that can be let on Science and Health every year. I am obliged to doubt that the three-dollar Science and Health costs Mrs. Eddy above fifteen cents, or that the six dollar copy costs her above eighty cents. I feel quite sure that the average profit to her on these books, above cost of manufacture, is all of seven hundred per cent.


Every proper Christian Scientist has to buy and own (and canvass for) Science and Health (one hundred and eighty thousand words), and he must also own a Bible (one million words). He can buy the one for from three to six dollars, and the other for fifteen cents. Or, if three dollars is all the money he has, he can get his Bible for nothing. When the Supreme Being disseminates a saving Message through uninspired agents—the New Testament, for instance—it can be done for five cents a copy, but when He sends one containing only two-thirds as many words through the shop of a Divine Personage, it costs sixty times as much. I think that in matters of such importance it is bad economy to employ a wild-cat agency.


Here are some figures which are perfectly authentic, and which seem to justify my opinion.


“These [Bible] societies, inspired only by a sense of religious duty, are issuing the Bible at a price so small that they have made it the cheapest book printed. For example, the American Bible Society offers an edition of the whole Bible as low as fifteen cents and the New Testament at five cents, and the British Society at sixpence and one penny, respectively. These low prices, made possible by their policy of selling the books at cost or below cost,” etc.—New York Sun, February 25, 1903.



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This book is part of the public domain. Mark Twain (2004). Christian Science. Urbana, Illinois: Project Gutenberg. Retrieved October 2022 https://www.gutenberg.org/cache/epub/3187/pg3187-images.html


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