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Scraping a website with Python and Selenium: A How-To Guide to web-scraping. The main applications of web scraping include price intelligence, lead generation, and market research. Mainly, web scraping is practiced by businesses that create their marketing and development strategies based on the vast amount of web data. We’ll use Selenium to scrape Edmunds.com - a car forum where people post reviews on different cars in the forum and make car buying decisions.