Too Long; Didn't Read
<em>People are bad at knowing what they want in new product. So how, then, do we scale expensive and long-lead hardware solutions for new products in uncertain markets? At </em><a href="http://athelas.com" target="_blank"><em>Athelas</em></a><em> we’re challenging the need to scale manufacturing through layers of process-limitation, choosing instead to focus on user and function. Our iterative methodology is powered by experimentation, consolidation, off-the-shelf integration, and a bit of </em><a href="https://twitter.com/voodoomfg" target="_blank"><em>Voodoo</em></a><em>.</em>