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Product Agency's aim in using Agile methodology is to address the unique needs of established but digitally immature product-based companies. Agile methods must adapt in response to these simple facts: multiple teams work across multiple projects, and individuals often fill multiple roles. The goal and challenge of adjusting team sizes and roles is to maximize value to the client without compromising on the quality each role delivers. The 3 Keys of Adapting Agile are to adapt Scrum and Agile to each client and project while staying true to the principles that best serve business and user goals.