write: blog.typogram.co | work: typogram.co
How’s it going? I had a relaxing weekend with most of the notifications off on my phone. I also published a new blog post about branding early on. I would love to hear what you did this weekend. Hope you will have a nice week!
img: Sample of Space Mono paired with Space Grotesk
Go to Space
Like Plex Mono, Space Mono belongs to a category of fonts known as monospaced. Monospaced fonts are fixed-width. They are commonly found on typewriters and code editors. While monospaced fonts sound techy and nerdy, they also come across as intimate and friendly in certain contexts. Reasons could be the extra comfort to our eyes brought by its fixed-width, or remembrance of memories past when we click-clacked our thoughts to our loved ones. Either way, monospaced fonts are having a comeback. People love using them in their brands.
Space Mono is an excellent example of this. It is a cute, eclectic, friendly monospace font combining geometric perfection with the human touch. The shapes of the letters are very geometric, but the strokes have a calligraphic influence. Human touch like these makes Space Mono perfect for friendly tech brands.
img: font details for space mono
How can I use it for the logo?
How can I use it for branding and marketing?
img: Data display using Space Mono. source: Google Design
img: top–Space Mono at used as a header font for Economia festival’s website, bottom–Space Mono for CPS-IT brand identity. source: FontsInUse
Recently, I received a question about when to use center alignment in design. When you are designing something, at some point you might have to make a decision about text alignment. While there are no set rules, there are some good general guidelines when it comes to usability.
When should we use center align?
For shorter text, like quotes, caption, testimonials, center alignment works perfectly. Center-aligned text is also fantastic for short, call-out marketing copies where you want to grab customer’s attention right away. Lastly, thr center-aligned text is also popular with formal invitations and documents.
When shouldn’t we use it?
Avoid center-aligned text for paragraphs.
img: center-aligned paragraph vs left-aligned paragraph. Center align is harder to read because lines of text are uneven on both sides
Today we have pastel color palettes from the Art Deco district, Miami. Art Deco was active from 1910 to 1939. It combined modernist styles with fine craftsmanship and rich materials. During the peak of Art Deco, it represented luxury, glamour, exuberance, and faith in social and technological progress. (Apparently, Elon Musk is also a fan).
img: Miami’s art deco district. Source: afar
Can you create a visual for Twitter or Instagram using Space Mono, Center Align technique, or the color palette we featured today?
…for reading and hanging out here this week! Space Mono is available here.
img: Space Mono Infographic
Have more questions about design and fonts? Please email me! [email protected] or find me on Twitter at @HuaTweets. If you liked today’s post, please consider sharing it with a friend…That would make my day!
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