Too Long; Didn't Read
Netflix spent $16 billion in 2019 on producing and acquiring new content. Amazon pursued its originals journey with $6 billion. Netflix raised a billion dollars to create a catalog for millennials. Media companies compete to gain access to consumers’ leisure time. The media consumer today can choose from a platter of streaming services based on his content and pricing needs. The emergence of the new distribution medium in the form of internet enabled devices expanded the market size of media consumption both in terms of time and dollars.
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