Too Long; Didn't Read
There are some startup failures that you’re just not going to be able to avoid. Successful products are built on a graveyard of failures and learned lessons. Hiring people just because you like them, without seeing enough experience or knowledge on their resume, is just as disastrous as hiring the genius with the bad attitude. Hiring the amazing engineer with all the qualifications and skills you could ever want, but who appears apathetic at best about your mission, is not the right way to go.