Too Long; Didn't Read
Metrics and key performance indicators (KPIs) are essential in measuring venture success. But it is impossible to have only one set of metrics for every startup. Both metrics and KPIs are quantifiable measurements of strategic or tactical activity. The difference is that KPIs reflect startup goals and objectives, therefore they are strategic, and metrics are tactical, as they reflect the success of the activities that support the KPIs. The most important KPIs for startups is the targeted increase in revenue over a specific time.