Residential proxies are proxies on steroids. Not only do they keep you anonymous and safe, but they also provide you with multiple IPs connected to real devices. For the website you're trying to access with residential proxies, you look like a bunch of different people. Unless you abuse proxies, the sites you're targeting won't detect your true online identity, and you'll be immune to blocks and flagging. As a business owner, you can use residential proxies for multiple use cases, including but not limited to market research, task automation, social media management, and retail. In this article, I want to explore one use case in particular – how residential proxies can help you protect your brand online. In short, residential proxies allow you to scrape the web to: Find copyright infringements Perform the sentiment analysis of web and social media mentions Detect plagiarism Residential proxies allow you to collect public data (or, as we say it, scrape the web) on a massive scale. As a business owner, you can set up an automated process where a scraper sends multiple requests to websites to gather information relevant to brand protection. Having covered the basics, let's explore each of those three cases in more detail. Find Copyright Infringements If you're an owner of a bigger brand, chances are many people illegally use your copyrighted materials, such as images, videos, or text. And that's something that doesn't make you happy. What do you do? You can hire people to surf the web, but this is time and money- consuming. A far better idea is to automate the process with bots. However, websites tend to block them or feed them with false data. Here's where residential proxies come to the rescue! They allow you to run multiple bots at once without the risk of getting banned. Perform the Sentiment Analysis of Web Mentions It's always good to know how your customers feel about your products or services. You can see what you're doing well and which areas need improvement. This is where sentimental analysis comes in handy. Brands try to find as much information about their reputation as they can. They target social media channels, blogs, and other websites. However, this type of data constantly changes, so you need to run repetitive queries to ensure your findings are always up-to-date. Like in the previous example, residential proxies are useful for the same reason – they help businesses avoid IP bans while collecting publicly available data. Detect Plagiarism Finally, web scraping can help you detect plagiarism, an act of passing someone else's ideas off as your own. If you have a large audience and are constantly creating content, you can almost be sure that your texts are recycled by someone else in your niche. To find who’s claiming your ideas as their own, you can run bots to send requests to multiple websites to look for your content. Use those bots with residential proxies to ensure you don’t get flagged or banned. Final Words The bottom line is that if your brand is already well-established, it’s very likely that someone in your niche is looking for ways to use your ideas as their own. While you can't prevent them from copy-pasting your content, you can detect it quickly enough before they've taken a part of your market share by implementing your ideas. This article was first published here

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