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The amount of data generated by businesses has exploded in recent years. Many opportunities await companies to improve innovation, customer satisfaction, and operations with the help of data analytics. A shift toward a data-driven culture in your organization will help you make better strategic decisions and achieve your business goals. It is about having a culture that has data at its core, where data informs strategy and tactics across the organization. The benefits of being more data driven are numerous and include: Better insights into your business and customer satisfaction.