Product Designer's Playbook: 3 Ways to Create a Successful Design Team

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Design leaders must be coaches who inspire their teams to achieve success, hand-holding when necessary but drawing back when a team hits its stride. Building a successful design team is all about putting talented people in positions, and on projects, where they can be successful while growing as designers. Design leaders work towards fostering design thinking outside of the design team than they do within their own team. At Perch, we do this by including non-designers in the design process and hosting cross-functional ideation sessions where members of different teams contribute their perspectives and ideas to a design discussion.