WordPress is one of the most popular content management systems out there, and that popularity comes with some trade-offs. WordPress, or WP, as it’s known in developer circles, has many advantages and plenty of great features, but it also has its weaknesses. One of those is that WP does not include any special search engine optimization functionality that can be found in other CMSes such as Drupal or Joomla! This means that if you want to take full advantage of your WordPress website’s potential traffic, you’ll need to either find an SEO plugin or hire an SEO expert to optimize your site yourself.
Good for Business
Although you may have heard about SEO and think it has something to do with spamming search engines, it actually relates to search engine optimization. In short, having a properly optimized website can result in increased organic (free) traffic for your business. Think of it as free advertising! All that work you put into creating great content? It can now reach more people because of your great on-page SEO strategy. Increasing your online presence can directly impact your bottom line. Not only will you be able to acquire more leads and customers who are actively searching for what you offer, but if they see something they like (your beautifully optimized site) they’ll be able to take action quicker than they would on other sites.
Good For Google
Not only are search engines a main way that potential customers can find your site, but they’re also essential to getting website traffic. If people don’t know your site exists, how can they visit it? With that in mind, it makes sense to do all you can to ensure your website will show up in search results. Search engines like Google often use search engine optimization (SEO) as one of their many ranking factors. While not everything related to SEO is applicable to every website, there are still many good reasons why you should make optimizing your website’s performance for search engines part of your strategy if you aren’t already doing so.
Good For Your Target Audience
Knowing what keywords and phrases your target audience uses on search engines will help you build a more relevant website. It’s also important to know which keywords and phrases are currently popular in order to stay up-to-date with industry trends. In WordPress, there are plenty of options available that make it easy to optimize a site’s performance on search engines (especially Google). And, if you don’t have time to learn all of those options, hire an experienced
Good For You
According to a recent study from IBM, over 90% of consumers use search engines (like Google) as their go-to method for finding local businesses. That’s why it’s no surprise that roughly 84% of consumers start their search with organic results and 89% stick to business websites in organic results. Because organic listings are so heavily targeted by customers and prospects, it’s important that your website ranks high within Google’s SERPs. However, not all keywords and phrases are created equal — and because Google continues to change how they rank sites, you need a trusted WordPress SEO expert in your corner to help you stay ahead of industry changes while increasing traffic and conversions on your site.
Do’s and Don’ts of SEO
In today’s always-on and hyper-connected world, small businesses are fighting for visibility in an increasingly noisy marketplace. Search engine optimization (SEO) is one of many strategies a business can employ to improve its web presence, create more leads and drive more traffic. If you don’t have a clear strategy, though, you could waste time and money on ineffective tactics. Here are five tips that will help you find success with
