paint-brush
Polyhedra’s NFT Airdrop Phenomenon: The Ultimate Guide to Dominating the NFT Marketby@sergey-baloyan
374 reads
374 reads

Polyhedra’s NFT Airdrop Phenomenon: The Ultimate Guide to Dominating the NFT Market

by Serge BaloyanMarch 11th, 2024
Read on Terminal Reader
Read this story w/o Javascript
tldt arrow

Too Long; Didn't Read

Explore how Polyhedra Network pioneers Web3 infrastructure with its ZK-NFT protocol, enabling dynamic storage and cross-chain interoperability. Discover their innovative approach to NFTs, fueled by strategic partnerships, airdrop campaigns, and educational content across various social media platforms.
featured image - Polyhedra’s NFT Airdrop Phenomenon: The Ultimate Guide to Dominating the NFT Market
Serge Baloyan HackerNoon profile picture


Polyhedra Network is a project focused on building infrastructure for Web3 interoperability, scalability, and privacy, leveraging advanced Zero-Knowledge Proof (ZKP) technology. One of the innovative solutions from Polyhedra Network is the ZK-NFT protocol, which allows the creation of NFT versions with storage capacity and dynamics, providing greater interactivity.


It’s a very interesting case for all Web3 and NFT communities, especially for those who are building their own projects. So let’s see how Polyhedra, with its marketing campaign that includes airdrop, became one of the most visible players this year. And if you run an NFT/crypto /AI project and need advice on marketing and promotion, you can message me directly.


So let’s go!


ZK-NFT Protocol


Polyhedra Network utilizes NFTs through its innovative ZK-NFT protocol and zkBridge infrastructure, aiming to enhance Web3 interoperability, scalability, and privacy. The ZK-NFT protocol is a novel approach that allows for the creation of NFTs with dynamic storage capacity, enabling them to contain other NFTs and ensuring maximum interoperability across different blockchain networks. This protocol leverages zero-knowledge proof (ZKP) technology and a hidden address model to maintain the privacy and security of linked assets, making it possible to deploy NFTs on various chains such as Ethereum, BNB Chain, Polygon, and Avalanche.




Funding


Polyhedra Network's approach to NFTs and its broader Web3 infrastructure is supported by significant funding and strategic partnerships. The network has raised $10 million in a strategic funding round co-hosted by Binance Labs, with backing from notable entities such as Animoca Brands, Space ID, Metis, and Galxe. This financial and developmental support underscores the network's commitment to advancing the Web3 ecosystem through its innovative use of ZK technology and NFT protocols.


Now, let's dive deep into Polyhedra's marketing campaign.


Airdrop and Testing


The Polyhedra Network has confirmed an airdrop of 1 million of their tokens for users who participate in testing their Binance Web3 Wallet6. Users can experience zkBridge’s NFT cross-chain bridge and test its functionality, potentially qualifying for interactive airdrops and future rewards.



How the Airdrop Works


To qualify for the airdrop, participants have two main options:


  1. Mint and Bridge NFTs: Users can mint NFTs on one of the supported chains and then use the zkBridge to transfer them to one of the eight compatible chains, which include opBNB, BNB, Ethereum, Polygon, Arbitrum, Optimism, and Avalanche. The process involves uploading an image, selecting a preferred chain, and paying a small gas fee. After minting, the NFT must be bridged to another chain using the zkBridge.


  1. Bridge Tokens: Participants can also bridge tokens such as BNB, USDT, or ETH in any direction on the bridge between chains. This is another way to qualify for the airdrop.



  • Airdrop Eligibility: Only wallets created and backed up within the Binance Web3 Wallet are eligible for participation in the airdrop missions6.








  • Prize Pools: The airdrop features two prize pools, each containing 500,000 Polyhedra Network tokens, one for transferring tokens and the other for transferring NFTs between networks on zkBridge

The Polyhedra airdrop is an innovative marketing strategy to promote its cross-chain NFT bridge and engage the community. By participating in the airdrop, users not only stand a chance to receive tokens but also contribute to the testing and development of Polyhedra's Web3 infrastructure.


Social Media and Community Engagement


Polyhedra Network maintains a presence on social media platforms, such as Twitter, where they share updates, promote their offerings, and engage with the community. They also use these platforms to announce collaborations with other projects, such as the Yuliverse Polygon NFT giveaway. In our work with projects, we always say that community is the main thing for almost EVERY project.


Twitter


Polyhedra Network actively uses Twitter to announce partnerships, share updates, and engage with the community. They have shared announcements about partnerships, such as the one with TOPGOAL, to enhance the gaming experience in Footballcraft1. They also use Twitter to inform the community about ongoing campaigns and airdrops, as well as to share news about their developments, like the Bitcoin Messaging Protocol.




YouTube


YouTube is used by Polyhedra Network to provide educational content, such as airdrop guides and tutorials. These videos help users understand how to participate in their campaigns and use their infrastructure, such as the zkBridge for NFTs.


Telegram


On Telegram, Polyhedra Network engages with users through channels like Genuine Airdrops, where they promote their campaigns and provide updates on their NFT activities. Telegram serves as a direct communication channel where they can reach out to a dedicated audience interested in airdrops and NFTs.


Discord


Discord is another platform where Polyhedra Network is present. They have launched campaigns like the Discord Member Loyalty Program on Galxe, which rewards users for interacting with zkBridge's cross-chain products and participating in the community. Discord allows for more in-depth community engagement and support.



Official Website


The official Polyhedra Network website serves as a central hub for information about the project, its features, and the latest developments. It is an essential channel for marketing and providing resources to potential buyers and participants.


https://polyhedra.network/


Strategic Partnerships


Polyhedra Network has established strategic partnerships to promote meaningful engagement with their zkBridge. For example, they partnered with Galxe to introduce the zkBridge Loyalty Point Program, which rewards users for interacting with zkBridge's cross-chain products, engaging in social media activities, and participating in the community.


Appointments and Collaborations


The network has appointed a former LayerZero marketing head as its Chief Strategy Officer, indicating a focus on strategic marketing and partnerships. This move suggests that they are leveraging expertise to enhance their marketing efforts and to build relationships within the industry.


Educational Content and Tutorials


Polyhedra Network also provides educational content and step-by-step guides, such as the Polyhedra Airdrop Tutorial on YouTube, to help users understand how to participate in their campaigns and use their infrastructure.



Press Releases and Guest Posts


The project has been featured in various press releases and guest posts on cryptocurrency-related platforms, which helps to increase visibility and credibility among potential investors and users.


Video Content


Video content, such as tutorials and campaign announcements, is used to visually demonstrate the project's features and to guide users through the process of participating in airdrops and other activities.


In summary, Polyhedra Network uses a multi-faceted marketing approach that includes airdrop campaigns, strategic partnerships, social media engagement, appointments of industry experts, educational content, press releases, video content, and their official website to promote their NFTs and engage with potential buyers. Currently, that’s one of the most interesting cases this year. It is worth it to check out.


P.S. Check out some of my previous articles at HackerNoon: