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This article provides definitions on what key metrics are, a framework for categorizing them, and recommendations of four basic rules to set useful metrics, using real-life examples. Examples of Engagement and Growth metrics for companies such as Twitter, Facebook, and Youtube might be familiar to you. Metrics can vary a lot according to your industry, your business, and even the stage of your product. If you focus on the wrong metrics, you can’t improve it, it’s when the importance of data and metrics come in to place.