Passion Economy is a Consumer Enterprization Movementby@lijin
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Passion Economy is a Consumer Enterprization Movement

by Li Jin3mJune 17th, 2020
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Digital platforms have enabled people to amass an audience, and so creates an opening to help individuals turn their unique skills/knowledge into a business. The recipe is to start with a very basic offering — something that might even look like just a toy — and, as customers grow and start to earn revenue and develop new needs, get pulled into additional product capabilities. By virtue of engaging users early and enabling them to start and grow their businesses, these products build deep workflow lock-in and loyalty, and have the potential to supplant existing b2b-focused platforms.

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Li Jin

Li Jin

@lijin

I am a founder and Managing Partner at Atelier, an early-stage VC firm.

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Li Jin@lijin
I am a founder and Managing Partner at Atelier, an early-stage VC firm.

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