Too Long; Didn't Read
ChartMogul is a product-led business that helps subscription businesses grow faster using their customer and billing data. Over the last six months, we built and refined a dedicated outbound sales strategy. Less than 20 percent of mid-size B2B companies relied on solely inbound or outbound strategies; 84 percent of respondents used some mix of both. The result? A swath of data and learning, but, ultimately, the decision to pull the plug. What worked with our strategy?