Designed on Canva Essentially, a complete marketing cycle involves three critical factors: - Defining the business goal - Measuring the initiatives/approaches - Evaluating the results (what worked and what did not work) While designing marketing strategies, people normally forget the last yet most important step — . evaluation What does a stack of successful marketing strategy comprise of? What are some of the substantial steps to be put in practice? - Develop and define practical goals - Identify the best suiting channel for your business - Assign roles & responsibilities - Implement best practices - Tap new channels and encourage partnerships - Explore unique marketing avenues - Understand your product and therefore design a sophisticated conversion funnel - Set up tracking and analytics - Plan clear tests (A/B Tests) - SWOT analysis for competitors and self - Incentivise your users - Stick to ABM (Above Board Marketing) - Execute content distribution best practices All of the aforementioned steps contain several other sub-activities. Will spot all those in the succeeding post.

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13 Startup Growth Marketing Initiatives

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