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Essentially, a complete marketing cycle involves three critical factors:
- Defining the business goal
- Measuring the initiatives/approaches
- Evaluating the results (what worked and what did not work)
While designing marketing strategies, people normally forget the last yet most important step — evaluation.
What does a stack of successful marketing strategy comprise of? What are some of the substantial steps to be put in practice?
- Develop and define practical goals
- Identify the best suiting channel for your business
- Assign roles & responsibilities
- Implement best practices
- Tap new channels and encourage partnerships
- Explore unique marketing avenues
- Understand your product and therefore design a sophisticated conversion funnel
- Set up tracking and analytics
- Plan clear tests (A/B Tests)
- SWOT analysis for competitors and self
- Incentivise your users
- Stick to ABM (Above Board Marketing)
- Execute content distribution best practices
