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NFTs make it possible to attach a “print number” to a digital file, allowing anyone to turn their work into a collectible. Owning an NFT is exactly like owning a 1988 Michael Jordan Fleer basketball card. The lower the print number, the more they’re worth, the greater the value. In the NBA Top Shot universe, which has done over $455 million in sales to date, collectors own video clips of NBA highlights. The fourth ever printed Charizard recently sold for $360,000.