Too Long; Didn't Read
Initial Exchange Offerings (IEOs) have become popular as they afford companies a ready market for their tokens from the get-go. The best alternative that gives you convenience and flexibility is to launch on an exchange you control. Own the exchange, launch the token internally or launch your token on a self-controlled exchange platform that cuts costs while giving you full autonomy. An exchange token like BNB benefits the company since it reduces the listing cost while incentivizing the loyalty of the users on the platform.