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NBA NFTs allows consumers to buy digital trading cards with their credit card. The platform releases digital packs through drops that create scarcity and urgency for consumers on the platform. Consumers know the value of their trading cards and can buy individual cards instead of packs. The cards are not free, but they have a secondary market for consumers to sell them. The trading cards will have a serial number, status status, a status of legendary, limited edition, or common. The higher the serial number the more valuable the card. Consumers can trade cards for $1.