Too Long; Didn't Read
Faster page speed is one of the most underrated optimizations a brand can make to their e-commerce shop. <a href="https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html" target="_blank">Google openly states</a> that page speed is a factor in mobile search rankings. <a href="https://developer.akamai.com/blog/2015/09/01/mobile-web-performance-monitoring-conversion-rate" target="_blank">According to Akamai</a>, a 1-second decrease in page load time can increase conversion rate by over <strong>20%</strong>. A 1-second page load increase can increase bounce rate by over <strong>50%</strong>. These gems should be enough to keep you up at night — well at least until you’ve done everything you can do to optimize your page speed.