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As per Deloitte, digital maturity can be measured as high, medium, or low, while most businesses fall under the medium bracket. Quality assurance is an ongoing activity that needs QA analysts to make constant assessments of customer experience. It aims to identify all the areas of improvement and thus works on plans to get over the issues on the path to product success. Investing in quality assurance allows you to yield word of mouth for free, which complements your brand in terms of gaining prospects without any direct investment in marketing.