Modern PR: Results Driven Brand Awareness & Demand Generation

Too Long; Didn't Read

Traditional PR agencies rely heavily on pitching journalists and editors. Modern PR agencies have a more advanced content marketing strategy that includes owned media, influencer marketing, content amplification, and direct access to media outlets and contributors. They attach their tactics to KPIs such as target audience reach, website visitors, social sharing, brand mentions, and demand generation to their client's products and services. Modern agencies also have a deep understanding of PPC, SEO, and online reputation management. They know how Google's search ranking works and the importance of Do-follow links to their clients.