UXCam Mobile App Heatmaps: What They Are and Why They Matterby@UXCam
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UXCam Mobile App Heatmaps: What They Are and Why They Matter

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Mobile app heatmaps are a visualized and aggregated overlay of data. The “warmer” the color of the overlay gets, the more interaction takes place. Users use simple gestures such as taps or double taps, but they can also use more complicated ones such as trail, zoom or long press gestures.

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