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Metaverse is a virtual world that exists parallel to the real world. Fashion brands are seizing the opportunity to immerse themselves in the virtual world while focusing on immersive virtual experiences and digital collections. Gucci has a new miniature world on Roblox - an online game platform that allows users to create games for the system - through two titles, Gucci Garden and Gucci Town. The fashion industry has never stopped to attract because the personal expression is important to the fashion world, especially for young consumers. Louis Vuitton is a pioneer in establishing the relationship between games and the gaming industry.