Marketing 302 for Engineers: Hiring Marketers

Too Long; Didn't Read

We’ve spent a lot of words in this series talking about understanding and operating marketing functions, but almost none on people. In this post, we’ll talk through what it takes to hire the right-est marketer for your company in your market. The common challenges with startup marketing and sales hiring look something like this: No go to market strategy, which looks the same as too much scope for a role. The same holds for sales. It can be easier to change careers altogether than to get someone to give you an opportunity to do that.