Magento Commerce – Everything You Need to Know (2022 Review) by@annasharland

Magento Commerce – Everything You Need to Know (2022 Review)

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AnnaSharland

Technical content writer

It’s not just Coca-Cola and Christian Louboutin who use Magento; there are many more high-profile brands.

According to the research of BuiltWith.com, there are more than 192,000 Magento websites right now. Not only that, but the number of new Magento stores increases every day, although most are small businesses.

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Image Source: BuiltWith

Besides incredible growth, Magento is known for upgrading and releasing new versions of its platform. Among many such updates, Magento Commerce Edition is one of the important ones. 

So, for those who work in e-commerce or want to start their own business, this article will help them understand the basics of Magento Commerce and what it offers.

Magento Commerce-A Quick Overview

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The Magento Commerce suite is the new name for two different products: Magento Enterprise and Magento Cloud. The change unified these versions into one premium product that includes cloud hosting as part of its subscription fee- making it more accessible than ever before.  

Magento Commerce is more than just an e-commerce platform; it's also your ticket to success! It offers advanced marketing features and customer reward programs. Plus, they have 24/7 technical support from the team that knows best how things work.

Magento Commerce Pricing:

If you're using Magento 2, the premium version, Magento Commerce, starts at $22,000 a year. If your company's GMV (Gross Merchandise Value) exceeds $1 million, however, this cost increases.

What Are the Main Features of Magento Commerce? 

As mentioned above, besides the core e-commerce features that include catalog management, product management, and checkout flow, Magento Commerce has some additional functionalities that make it an even more powerful platform to use.    

Magento Commerce Features

Multi-brand solution:

Magento Commerce is the perfect solution for any business that wants to manage its online store from one place. With it, you can set different pricing structures and show products differently based on who's viewing them, so there are no surprises when someone purchases something.

Page Builder:

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GIF Source: Adobe

Magento Commerce includes a built-in Drag & Drop Page Builder that allows you to choose from various pre-made templates to create an appealing website. Besides, if you don't want to deal with coding and programming, you don't have to.

Integrated B2B functionality:

It offers easy integration with B2B platforms, making it an excellent choice for any business that needs to support its wholesale partners. Besides, this solution is flexible enough to meet each company’s unique needs.

Headless commerce:

Headless commerce is turning into a pretty hot topic right now because it allows you to connect Magento Commerce with any third-party application or website. Plus, this approach gives customers the best possible experience and your company the most control over their shopping experience ever.

Inventory management:

One of Magento Commerce's core features is inventory management. Not only can you see how many items are left for sale, but you can also check your profit margin and reorder everything that’s about to run out. Their smart algorithms will let you know when to replenish the stocks- making it easier for you to control your entire stock in real-time.

Product Recommendations:

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GIF Source: Adobe

With Magento Commerce, you can use your site to recommend products based on customers' previous purchases or the purchase history of others in their geographical location. Plus, they have a powerful SEO engine that allows you to optimize your website for search engines with ease.

Mobile centricity

In the United States, smartphone retail ecommerce sales are expected to exceed $432 billion by 2022. Further, as more buyers turn to their mobile devices, having a quick and economical solution to establish a mobile-ready site is essential for success.

Businesses may use Magento Commerce to develop immersive mobile commerce experiences using progressive web applications. To boost consumer engagement, conversion rates, and income, merchants can create their own high-performance PWAs.

Reporting:

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GIF Source: Adobe

The reporting capabilities of Magento Commerce are unmatched by any other platform on the market. Thanks to the wide range of analytics tools, you can see what's working and improve your site accordingly.

With dashboards displaying everything from average order value to customer lifetime value and retention rates, Magento Commerce makes it easy to keep track of your business's health. You can personalize conversations across all channels and demonstrate the business impact of your team's operations with these robust analytics.

Well, these were just a few fantastic features that Magento Commerce offers. Now let's check out some of its limitations.

Limitations of Magento Commerce

Although Magento Commerce is one of the best eCommerce development platforms out there, it's not perfect. Let's take a look at some of its limitations now.    

No free trial:

As with other subscription-based services, you won't be able to try out this platform before committing to a plan.  Their pricing is steep, especially if you're just starting since the entry-level plan comes at $29.95 per month. 

Somewhat complex to manage:

Magento Commerce can be challenging to manage with many different tools and functionalities. You'll need plenty of support if you don't have the right team in place.

Their documentation isn't beneficial: 

It's comprehensive but not always easy to understand. Plus, it doesn't cover every aspect of the platform, so eventually, you'll run into some problems that they don't have an answer for. 

Now, let’s figure out who can help with this development process.

Magento Commerce Examples and Cases

Orac Decor Magento 2 Commerce site

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Interior décor with unique materials and design is the focus of Orac Decor. When it came time to turn their modest webshop into a comprehensive eCommerce platform, they went all-in. They worked with Belgian Magento agency Phpro.be to build a Magento eCommerce site. 

Peeze Magento site, Coffee for B2C and B2B sales

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Peeze is a coffee roaster based in the Netherlands that provides sustainable coffee, tea, coffee equipment, and coffee-related accessories for the office, catering business, and home. Their roastery is renowned as a CSR leader and is one of the most environmentally friendly globally.

If you're not sure whether Magento Commerce is right for your business, here are some alternatives that might interest you.

Alternatives to Magento Commerce:

OpenCart: OpenCart is one of the ultimate yet most popular eCommerce systems available. Since it's open-source, you can download it for free and start building your online store immediately. However, there are some limitations compared to Magento. For example, OpenCart doesn't have a built-in shipping method. You'll need to use a third-party service like FedEx or UPS to get that functionality.

PrestaShop: PrestaShop is another popular eCommerce platform, and it's available in both hosted and open-source versions. A French company created it, but it has since been translated into dozens of languages for international sites. You can customize the theme and add new features using HTML/CSS if you know the code.

WooCommerce: WooCommerce is an alternative to Magento Commerce native to WordPress. You can connect your existing WordPress site to a WooCommerce store and immediately sell products using a plugin. It doesn't have as many out-of-the-box features as Magento Commerce or PrestaShop, but it has everything you need to create an online store.

Shopify:  Shopify is a fantastic eCommerce platform, which means you don't need to download the software or make any changes to your website. You simply pay for their services, and they manage all of the hosting, security, and software updates for you. They also have a lot of built-in features that can save you time and money when getting your store off the ground.

Conclusion

This concludes our introduction to Magento Commerce. It's one of the most valuable and widely used eCommerce platforms today. Magento is worth considering whether you're starting a new business or updating an existing one.

It offers numerous features to create an online store that stands out from the rest. Plus, it has excellent customer support and can help with everything from web design to marketing your store effectively. 

We hope you find this post on Magento Commerce helpful as you consider your options! It is an excellent option for building an online business, and we're happy to help if you have any questions. 

Thanks for reading. Have a nice day :) 

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