ICO is a crowdfunding model where instead of ‘real money’ people contribute cryptocurrency (in this case Bitcoin) people contribute. The beauty of the concept was that it completely democratised funding and investments. Anyone from anywhere could raise money and invest in ICOs. ICOs raised $2 billion in just the first nine months of 2017 and left venture capitalists fretting about the future of the idea. The idea was that people with great ideas and dreams no longer had to be in Silicon Valley chasing and begging VC funds to hear their pitch to get a chance.