TLDR
This summer, YAM, Sushi and UNI tokens have dominated headlines. The success of these “vegetable coins” has demonstrated the importance of community engagement and user friendly “packaging” This blog post dives into the three key ingredients of how crypto has driven marketing KPI’s wild. Uniswap gifting free tokens was the exact incentive needed to create the media frenzy revolving around the token on social media, news outlet stories and even word of mouth.via the TL;DR App
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Written by henrychild | Head of Tokens at Bitfinex
