One of the features that make Whyral so unique is the use of Smart Analytics. With the help of smart analytics Whyral is able to provide the brands with real-time anatomization about their campaign performance.
For instance, let us consider two influencers, one has 50 million followers and the other one has 30 million followers on social media. At first dekko, it seems that the one with 50 million followers will give better results and should be paid more. However, it could be possible that 90% of his followers are not genuine but just made up profiles which makes his authentic audience to be just about 5 million. And the one with 30 million followers has 50% authentic followers which means that he has an authentic target audience of 15 million. So, in practice, he would give better results when it comes to campaign promotion. In order to judge which influencer is better at delivering results, Whyral uses smart analytics.
Whyral uses APIs (Application Programming Interface) of various social media channels such as Facebook, Twitter, Youtube and Instagram to fetch a number of details such as likes and dislikes on posts, comments, views, likes and dislikes on videos etc. Then Whyral analyses these parameters and then displays it in a graphical format to check its campaign performance on any social media channel.
Whyral keeps on updating these statistics. This makes sure that the data displayed in the graph is always crisp and up to date making sure that the brands can track the campaign impact at that very instance.
Over time the data collected by Whyral will increase and will be stored on a blockchain. This data will be feed into an Artificial Intelligence Engine that will process it. The AI engine output will keep on improving with the increasing amount of data. The results obtained from the AI engine will help Whyral to provide better recommendations to the influencers about what measures they should take in order to improve the campaign performance.
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