TLDR
Email marketing has a whopping 4300% average return on investment (ROI) for businesses in the US. Having a newsletter gives you a sandbox for experimentation, and allows you to find a writing style that might be a bit more personal than your blog posts. It's a great way for building your personal brand, because open rates for emails are surprisingly high. If you have 200 subscribers, you could be paying up to $20,000/month for your newsletter, and you could even make money through writing.via the TL;DR App
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Written by carmenhchung | Senior Product Manager at Linktree by day. Software Engineer by night. Ex-corporate lawyer. Writes about tech.
