Are you on the fence about getting a business email? This post is for you.
You’ll learn about what a business email is, how you can leverage it, and how to get one.
Getting a business email might be the difference between finding a high-paying job or client versus disappearing in a sea of messages that every client deletes as part of their routine.
Let’s get started and learn everything you need to know about using business emails for your personal and professional needs.
What is a Business Email?
A business email is a non-generic and personalized email address. It’s typically paid for (as opposed to ‘free’ email by Gmail or Yahoo) and represents a brand or a business.
Business emails are also unique and reference specific companies, personal brands, and blogs.
A business email would look like this: [email protected] versus [email protected].
A business email aims to represent a professional (either an individual or a business) and implies authenticity and authority, although this is not always the case, as anyone can get a business email.
Next, let’s look at why you should consider getting one.
6 reasons to get a business email
Here, we’ll cover the benefits and uses of a business email and why you should get one.
You might find that having a business email could give you a small boost that helps you grow or might be the game changer that transforms you and your business to the next level. Let’s dive in.
1. Create a Professional Impression
While anyone can get a business email for a low price (or even free), most people don’t.
Creating a business email shows thought, investment, and a level of seriousness and authenticity that a generic email might not convey.
If you’re looking to make a strong first impression, then using a business email will make a difference.
It sets you apart from the large number of people who barely make the effort to create a coherent user name, often using terms like ‘cooldude’ or ‘breakdance21’ instead of their names.
And it adds a certain degree of lift to your image and perception as an established professional.
Again, it’s perfectly possible to be entirely fake, but in most cases, a business email will automatically convey a higher degree of credibility than a normal one.
2. Better Management and Organization
Don’t deny it. Your normal email is subscribed to dozens of websites you have no use for and has hundreds of unread emails.
Trying to run a business, find clients, or job search with an already cluttered inbox could be your undoing without you realizing it. You might miss important content and opportunities, forget to reply to important emails, or just ignore your inbox when it’s overwhelmed with unnecessary information.
Having a business email that’s separate from your personal one helps you stay organized and focused on what’s important.
You’ll find it easier to pull up important conversations, find key details, and follow up on job searches, client conversations, and more.
You will also be less distracted when your inbox is focused on your professional and business concerns because trivial social information, distracting sales messages, and so on are nowhere in sight.
You’ll also manage any tools you use more easily. You can subscribe to job boards, professional communities, and networks using one email and thus manage your presence on them more easily. Instead of forgetting what email and password you’ve used, your business email can act as the key to accessing any space for your growth.
3. Streamline Communication with Clients and Teams
A professional email or business email creates a centralized point of contact that streamlines communication with your clients and other team members.
Your client will find it easier to remember your email address when it’s linked to your business. And you’ll simplify communication if you’re working with a partner or team.
Instead of your client having to remember five different team members’ addresses, they can just write to [email protected] which will redirect to the right person instantaneously.
Overall, you make workflows and communication efficient and streamlined.
4. Create Email Security and Protect Your Brand
While generic and normal email services are protected, they don’t have advanced security measures.
When you have a business email, you’ll have access to better security features.
Many email services provide advanced encryption and dedicated support along with authentication measures.
You’ll protect sensitive information and shield your brand's reputation by preventing a security breach.
5. Access to Email Marketing
A key way for businesses to grow is to leverage email marketing. It has the highest return on investment out of all marketing efforts. For every dollar you spend on email marketing, you get $44 back.
This means sending carefully crafted emails to your email list or cold emailing potential clients with personalized content.
If you want to unlock sophisticated marketing tools to communicate with several people, then you need a professional or business email.
Many email marketing service providers will only integrate with your email if it’s a business one.
So, if you want to scale up and have better reach, you’re best served by having a business email address.
6. Increased Storage and Better Features
Another thing to consider is that you need email storage, data recovery, and other features. When you take a business email, you get access to useful additional platforms to boost your productivity.
Let’s say you get a Google business email using Workspace; you also get a high amount of storage every month and can use many enhanced features that Workspace offers.
These are a few benefits of using a business email. I’m sure you can think of more. For the next section, we’ll look at how you can get your own professional branded email.
How to get a business email
There are over 1000 domain name registrars, which means you can buy from any of them.
However, you’re best served by buying one that combines a few services. Many business email offers are tied with some other package.
For example, when you buy a Workspace subscription from Google, you can also set up your business email and domain.
Or, if you take up a hosting package for your website, you could get a domain name and a business email for free.
So, it’s best that you plan to set up a proper business presence in some way. You could set up your own blog or website and thereby opt for a business email free with your domain name and hosting.
Or you could sign up for Google Workspace and get your business email. You’ll have to have a domain name too. So, make sure you pick a comprehensive package for your professional and business growth needs.
If you need my advice, I suggest setting up a website or blog with your own name as the domain name. And set up your business email with your name, too. This way, you can grow your personal brand and also change the topic of your website at any time should you need it to pivot.
With a few steps and at a very low price, you can start using your professional email for all your needs.
Back to you
A business email is a powerful way to start building your personal brand.
The day could come when you’re ready to launch your own business or become a thought leader.
Having a business email and your own domain will ensure you’re ready to launch on the right foot and will help you build a strong online presence over time.
So, get started today and invest in your business email; you’ll soon find that it will pay back in leaps and bounds.