Since the traditional marketplace has effectively moved to the webspace, you can gauge your success online by how far up the SERPS your website ranks. Nearly 53.3% of website traffic comes from organic search. The higher the rank, the higher is the visibility. And higher the visibility, the more robust will be the organic traffic, which increases the likelihood of converting traffic to sales.
This cycle can be substantiated by practicing the best SEO techniques.
However, ranking in the top 10 of the SERPS can be quite a challenge. In fact, only 5.7% of the pages rank in the top 10 search results within a year of publication. It requires sound SEO practices to translate into online success. Here's why SEO is vital for your online success and how a professional SEO service provider can help you achieve that target:
ROBUST SEO PRACTICES HELP FETCH NEW CLIENTS
When new users see your website rank first or second on a search for keywords like "garages in Illinois" or "best crepe restaurants in Los Angeles", completely unknown faces get routed to your site not by chance but because of good SEO.
Then the content, pictures, and the ease of finding information on your portal come into play and help determine if you can hold onto that rank. An SEO service provider can help you rank for industry-specific keywords by choosing the right mix of keywords and creating fun, engaging, and useful content.
SEO HELPS ESTABLISH BRAND ROYALTY
A web page with good SEO content might help search engines rank your website, but the rest of the user experience can help convert them to loyal customers and keep them coming back for more.
If customers find the process of buying and checking out items easy to perform, and if they like what they see on the site, they're going to come back for a repeat buy. So, while an SEO service can help your business rank high on the SERPS, it can also help create a fabulous user experience and nifty ease of use.
SEO HELPS YOU FIND THE RIGHT TARGET AUDIENCE
Using behind-the-scenes SEO tactics to analyze the kind of traffic that comes to your website and see what they're buying or doing can help you figure out your target audience. Hence, you can know how to advertise and sell products specific to these people visiting your site.
Did you know that SEO leads offer a 14.6% close rate?
For instance, if you are a seller of rooftop tents, SEO will help you find and attract the right clientele by both off-page and on page SEO techniques. Local SEO services can help set you up to find your niche audience by blog posts written on third-party websites and writing high authority content on topics specific to your genre.
EFFECTIVE SEO BEATS OUT THE COMPETITION
33% of the search engine traffic goes into the webpage that ranks first.
Get how significant that is?
In an ultra-competitive online market space, you and your competition may be selling more or less the same products and services. So, how do you take the edge over them?
A website that ranks high on user experience, with relevant content and answers to user queries intelligently will gradually rise on the SERPS and hold its position.
The ultimate deciding factor between you and the competition to get more customers is a mix of good SEO and excellent services on your part. One without the other is a lost cause. Hence, opt for an expert SEO service and boost sales, organic traffic, and convert them into customers.
SEO practices are regularly updated because of the search engines' intent to find the most refined answers to user queries. Therefore, SEO for online business is a constant battle that website owners need to wage to translate an online presence into business success - all of which can be easily accomplished with the help of an SEO service.