TLDR
Shopping cart abandonment has always been a point of frustration for many e-commerce business owners.
A potential customer putting items into their shopping cart with an intent to buy, entering some of their credentials, and then suddenly abandoning the cart can be disheartening as it indicates that something went wrong during the user’s experience.
It leaves e-tailers wondering why they lost the sale. A global survey of e-commerce sites across industries shows that a median rate of 88.05% of carts were abandoned during 2020.
In order to increase conversions, e-commerce stores should make a point of analyzing their rate of cart abandonment against the benchmarks. via the TL;DR App
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Written by robertjacobicloudways | Robert Jacobi is the Director of WordPress at Cloudways, a multi-cloud managed application as a service platform.
