Why Didn’t Google Acquire Shopify?

Written by bluemystic | Published 2021/07/13
Tech Story Tags: google | spotify | amazon | mergers-and-acquisitions | acquisition | ecommerce | business | business-strategy

TLDR A few years ago, Google executives proposed the idea of acquiring Shopify as an attempt to challenge Amazon in the e-commerce domain. The idea was rejected as Sundar Pichai, CEO of Alphabet Inc. and its subsidiary Google, deemed the acquisition as “expensive” In May 2021, Google announced its partnership with Shopify. This means the 1.7M+ merchants on Shopify are increasingly visible across all of Google’s products; search engine, youtube, lens, etc.via the TL;DR App
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Written by bluemystic | Business|Technology|FinTech
Published by HackerNoon on 2021/07/13
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