Why Big Data is Big Business: The Netflix Example

Written by thomasmichaelwriter | Published 2019/08/12
Tech Story Tags: big-data | netflix | latest-tech-stories | data-analysis | scaling | growth | hackernoon-top-story | big-data-is-big-business

TLDR Netflix has been able to increase its market cap from a little over $2 billion to about $170 billion in a span of 10 years. Using data gathered through these sources and means, Netflix not only determines what type of content its users are interested in but can also effectively target existing content to users. Using this data, Netflix is able to boast a 90 percent engagement rate with its original content. So powerful is engagement with Netflix’s big data-influenced content that it renesw 93 percent of its original shows.via the TL;DR App

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Written by thomasmichaelwriter | With over 10 years of experience as a ghostwriter in the tech industry — writing about privacy...
Published by HackerNoon on 2019/08/12