TLDR
Millennials trust the qualities of products when Micro-Influencers recommend them. The focus shifted from traditional celebrities to regular people called “micro-influencers” - bloggers, vloggers, and social media superstars that customers know, love, follow, and can relate to. 40% of customers who buy a product online do so because an influencer used it and recommended it on social media. Instagram Stories overtook Snapchat Stories in 2017 and now thrives with over 500 million daily users.via the TL;DR App
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Written by reputio | Covering disruptive stories
