When Good Traffic Goes Bad: How to Measure Traffic Quality

Written by peter-jobes | Published 2019/12/19
Tech Story Tags: analytics | web-analytics | web-traffic | google-analytics | startups | startups-top-story | marketing | how-to-measure-traffic-quality

TLDR Over half of internet traffic today is comprised of little robots performing automated and repetitive tasks for their developers. Good bots account for around 22.9% of the typical visitors that a website receives, and generally respect the regulations imposed on their crawling activity and indexing rates. Bad bots can scrape your content and publish it somewhere else on the web - negatively impacting your search engine ranking positions. The internet is crammed full of invisible bots that have a habit of turning up uninvited onto websites. Some of these bots are completely harmless when they navigate onto your website, while others can carry cruel and sometimes devastating ramifications.via the TL;DR App

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Written by peter-jobes | Peter Jobes is a tech & blockchain writer. Featured in VentureBeat.
Published by HackerNoon on 2019/12/19