If you’re a small business owner, you might have heard people talking about Miconex but might not know what it is. You’ve probably heard that it can help the local economy and are interested in how. This article will walk you through what Miconex is and how it works.
Miconex Explained
Miconex is an organization that helps small businesses and local communities. They do this by implementing gift card programs in different cities and districts.
According to their About Page, in 2015, they started a city-wide gift program in the UK. What this means is that they make gift cards that can only be used in the local community’s businesses.
So, you can buy a gift card and use it at your local restaurant, and then you can go down the street and use it at the local bakery.
What’s the point?
Because the gift cards can only be used in these places, it incentivizes residents to support their local businesses.
Although Miconex is primarily in the UK and Ireland, there are also venturing out to cities in North America such as Spencer, Iowa, Grand Prairie, Alberta, and Edmonton, Alberta.
Overall, it seems that more towns and districts are using Miconex to help their local community.
Their homepage boasts some impressive stats like “150+ Live programs generating valuable spend in local economies, 12,000+ Connected businesses enjoying the benefits of being part of an income generating program, 400K+ Cards sold, locking money in for businesses, communities, increasing footfall and driving local spend.”
Miconex’s Loyalty Program Explained
Apart from the gift cards, another program they offer is the loyalty program. On their loyalty page, it explains that you can get loyalty points from registered local businesses. This is like any other loyalty program, but there is one thing that makes it stand out.
Further down on the page, they explain that the “program automatically generates more and more useful data. So you can start to understand how your town or city is used by consumers…”
If you’re a small business owner, Miconex could be a viable option. They have demos you can book, and they also offer brochures, so you can do as much research as possible before making a decision.