TLDR
In a deterministic world, digital users can become more predictable and monetizable than ever. Companies can exploit the fact that human behaviour is hardwired to choose the path of least resistance. Designers can design environments that make it easier for people to choose what you want. A nudge is any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. Dark patterns are subtle ploys many companies use to manipulate you into buying or signing up for something, or disclosing personal or financial details.via the TL;DR App
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Written by diego-lopez-yse | Using AI & Data Science to create real social impact. Working in AI? Let's get in touch
