TLDR
Facebook launched Zero Friction Future program with an aim to define, understand and solve friction in purchase journeys to unlock new avenues for business growth. Facebook estimates that friction from extra steps or delays in a consumer journey costs Asia Pacific businesses $325 billion every year. 80% of consumers say that the experience a business provides is as crucial as its goods or services. For your business to thrive in the future, you need to take action today. Making every step or delay a chance for them will abandon their journeys.via the TL;DR App
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